BlingCrete™ represents a new genre of materials with its own logic of effect that cannot be described simply in terms of the usual categories of heavy and light or form, construction, and surface. The material, also known as light-reflecting concrete, combines the positive characteristics of concrete (fire safety, solidity, building methods) with those of retroreflection. Retroreflecting surfaces send incoming rays of light (sunlight or artificial light) back precisely in the direction of the source. This optical phenomenon is produced by embedding glass microspheres in the substrate material. Crucial for the reflective power are the roundness, clarity, and refractive index of the beads, as well as the bond between the glass microspheres and the substrate. The dialog with light, lastingly integrated by the combination of materials, creates the special, dematerialized aesthetic. BlingCrete™ creates immersive environments by lowtech analogue modes.